Benedikt Hofmann
Editor in Chief MM MaschinenMarkt & Director Vogel Content Services Industry
Anke Geipel-Kern
Managing Editor PROCESS and Deputy Editor in Chief PharmaTEC
Claus-Peter Köth
Editor in Chief Automobil Industrie
Marc Platthaus
Editor in Chief LABORPRAXIS and DeviceMed
Wolfgang Michel
Editor in Chief »kfz-betrieb«
Maria Beyer-Fistrich
Editor-in-Chief ELEKTRONIKPRAXIS
Ute Drescher
Editor in Chief konstruktionspraxis and elektrotechnik
Christian Otto
Director Vogel Content Services | Former Editor-in-Chief Next Mobility and former Deputy Editor-in-Chief Automobil Industrie

Get us on your content team!

Imagine you could book your own specialist editorial team. We make it possible!

Dr. Jörg Kempf
Editor in Chief PROCESS
Dr. Stephan Voß
Editor-in-Chief Health Professions & Head of Content Marketing Pharma
Benedikt Hofmann
Editor in Chief MM MaschinenMarkt & Director Vogel Content Services Industry
Anke Geipel-Kern
Managing Editor PROCESS and Deputy Editor in Chief PharmaTEC
Claus-Peter Köth
Editor in Chief Automobil Industrie
Marc Platthaus
Editor in Chief LABORPRAXIS and DeviceMed
Wolfgang Michel
Editor in Chief »kfz-betrieb«
Maria Beyer-Fistrich
Editor-in-Chief ELEKTRONIKPRAXIS
Ute Drescher
Editor in Chief konstruktionspraxis and elektrotechnik
Christian Otto
Director Vogel Content Services | Former Editor-in-Chief Next Mobility and former Deputy Editor-in-Chief Automobil Industrie
Dr. Jörg Kempf
Editor in Chief PROCESS
Dr. Stephan Voß
Editor-in-Chief Health Professions & Head of Content Marketing Pharma
It's a match!

B2B content for your target groups and industries

Your expertise, our industry know-how and the journalistic quality result in the perfect content for your marketing and communication channels. The focus is on industry-specific content, tailored to your target groups and industries - enriched with over 130 years of experience in industry, automotive and IT.

"If your content marketing is for everyone,
it's not for anyone." Joe Pulizzi

Experts

You know your core business, we know your target group

Today and in the future, mobility means much more than just cars - it's about networking in all directions. An important building block in this context is target-group-specific content that informs decision-makers and stakeholders about the topic of mobility in a suitable format.

Christian Otto

Director Vogel Content Services | Former Editor-in-Chief Next Mobility and former Deputy Editor-in-Chief Automobil Industrie

From production and manufacturing to automation - the topics of industry are broad and specialists from all areas rely on specific knowledge in their field. This makes it all the more important to present current developments in a way that is tailored to the specific needs of the industry and to speak the language of the industry.

Benedikt Hofmann

Editor in Chief MM MaschinenMarkt and Director Vogel Content Services Industry

The future of the car is largely electric. This increasingly involves IT, electronics and software. At the same time, digitization in production and development is advancing. This comprehensive transformation requires attractively prepared content with high relevance for the target group.

Claus-Peter Köth

Editor in Chief Automobil Industrie

Digitization, energy efficiency and many other trends are changing the professional challenges facing technical specialists and managers in the process industry. In order to reach them in a targeted manner, it is essential to speak the language of the process industry on all channels.

Dr. Jörg Kempf

Editor in Chief PROCESS

Whether it's the Corona pandemic or long-running issues such as food safety and clean drinking water, users in analytical and chemical laboratories face specific challenges every day. That's why they are on the lookout for content that will help them in their daily laboratory work.

Marc Platthaus

Editor in Chief LABORPRAXIS and DeviceMed

Fast growth, new technologies, short product life cycles and high complexity are the typical drivers of the electronics industry. This makes it all the more important to prepare and provide specialist information and market messages specifically for electronics professionals in the appropriate format and channel.

Maria Beyer-Fistrich

Editor-in-Chief ELEKTRONIKPRAXIS

Automation is the key competence of the future. In order to provide specialists with information and solution approaches that are really relevant to them in their day-to-day work, it is essential to build on appropriate industry know-how and the right communication formats.

Ute Drescher

Editor in Chief konstruktionspraxis and elektrotechnik

The automotive industry is subject to constant change. Channels and formats for reaching decision-makers are also becoming more complex. For print, digital, events and everything else that is yet to come, the following applies: Only journalistic quality that results from high editorial competence makes it possible to remain relevant.

Wolfgang Michel

Editor in Chief »kfz-betrieb«

It is becoming increasingly difficult for pharmaceutical sales representatives to make appointments due to the workload compression of physicians. Content marketing makes a strong contribution to strengthening the personal relationship with the doctor. Selected by industry experts in a targeted manner and prepared individually. Always practical. Always legally compliant. Always up-to-date.

Dr. Stephan Voß

Editor-in-Chief Health Professions & Head of Content Marketing Pharma
References

A case says more than 1,000 words

From automation technology to chemical plants or particle analysis to the IT lifecycle - let our references from various areas of industry, automotive and IT convince you.

Whitepaper Laboratory & Analytics

White paper on standard-compliant climate monitoring in laboratories

Temperature, humidity and pressure - important parameters that need to be controlled and monitored in laboratories. Testo, the specialist for measuring instruments and measuring systems, is placing its expertise in precisely this specialist area with a white paper.

Video Pharmaceutical industry

More awareness through e-learning

To position themselves as a new player on the market with relevant practical knowledge was the goal of our customer, for whom we designed a complete training series as e-learning.

Professional article Pharmaceutical industry

From print to online magazine without losing readers!

How do I achieve a digital transformation from a print magazine that has been established for many years to an online magazine without losing readers? With content marketing to success!

Blog post Construction

How 3M is positioning itself as an adhesive expert with its own blog

With the KLEBEPROFI blog, 3M is positioning itself as an expert and solution provider for everything to do with bonding. The search engine and target group oriented blog articles are created in cooperation with Vogel Communications Group.

Moderation Laboratory & Analytics

The digital transformation of laboratories in the webinar

For many medium-sized contract laboratories, digital transformation is still a long way off. How laboratories escape the Excel trap is shown by LDB Labordatenbank in a webinar moderated by the editor in chief of LABORPRAXIS.

Moderation Sustainability

How a series of events provides impetus for the future of the industry

The Wittenstein Foundation's "Enter the future" series of events addresses the major challenges facing society and is accompanied by the editor in chief of MM MaschinenMarkt as an independent moderator.

Moderation Marketing

When the editor-in-chief becomes an event moderator

More courage to "Or?" in B2B communication - this was the central theme of the Vogel Communications Group's Communication Circle. The event was moderated by the editor in chief of MM MaschinenMarkt.

Professional article Automation

Scoring with successful projects - safety concept for rail traffic

Three companies, one goal: to test the Bombardier Group's trains with comprehensive safety tests. The benefits of this collaboration and the products used were recorded in a technical article.

Blog post Chemistry/Pharmaceutical/Process

Chemical plant and site blog posts

YNCORIS, industrial services provider for chemical companies, showcases its expertise in chemical plant operations on the company's blog.

Professional article Laboratory & Analytics

6 Errors in Particle Analysis - Technical Article for Microtrac

With the company's own expertise and the journalistic competence of LABORPRAXIS to the English-language technical article for the laboratory target group: Microtrac MRB reveals 6 errors in particle analysis.

Infographic Information Technology

How Dell uses an infographic to showcase digital products and services 

In which areas is my company active, which products and services do I offer and how can I transport this vividly to my target groups? The solution: an animated and interactive infographic

Infographic Information Technology

Positioning with infographics for medium-sized companies

Presenting the products and services offered to medium-sized businesses in a different way - that was Dell Technologies' goal. Through an interactive infographic, in which files, images and videos were integrated, Dell Technologies positioned itself.

Infographic Industry 4.0

How services come to life in an infographic

Digital services in the industrial sector often require explanation. In order to make the offer around AERprogress tangible, Aerzener Maschinenfabrik has decided on an interactive infographic.

Interview/Statement Laboratory & Analytics

Conversation at eye level - Waldner Laboreinrichtungen in interview

The future of laboratory equipment - a topic for an interesting conversation. If two experts talk about it, the result is an exciting interview at eye level.

Interview/Statement Automotive

How Fujitsu is positioning itself with a statement in the mobility sector

Data is the future of the mobility industry: With the support of Next Mobility's specialist editors, they have summarized in a statement how Fujitsu intends to use it to shape the future of mobility.

Moderation Water/Wastewater

Moderated web conference - advantages of digital pump monitoring

Accompany and moderate three innovation leaders in a web conference followed by a discussion on digital pump monitoring? This was taken on by the editor in chief of the trade magazine PROCESS.

Moderation Chemistry/Pharmaceutical/Process

Moderated with expertise - the virtual regulars' table from Bürkert

Neutrality and at the same time a deep understanding of the industry - Bürkert was looking for a moderator for their virtual regulars' table according to these criteria. With an editor from the trade medium PharmaTec, they were able to meet this challenge.

Podcast Mechanical Engineering

With a podcast episode directly into the ear of the target group

A podcast also reaches target groups who are often on the road or do not have a fixed office workplace. HiQ Text GmbH has taken advantage of this with a podcast episode on the topic of machine safety.

Product and company portrait Automotive

Shine as a German innovator in China 

How automotive supplier Preh from Bad Neustadt presents itself as an innovator of components for electric vehicles in a Chinese-language article.

Product and company portrait Laboratory & Analytics

The digitization in laboratories prepared in the technical paper   

Present solutions and promote your own products at the same time: Düperthal Sicherheitstechnik succeeds in this with a product article. Readers learned more about efficient laboratory work through digitalization and the three available software packages.

Study Electronics

Use market research to create target group insights and your own content  

2in1 thought Weidmüller Interface GmbH & Co. KG thought and used the findings of a commissioned, objective market research for its external communication.

Video Mechanical Engineering

The history of the linear actuator set in scene

Presenting linear drives in an exciting and attention-grabbing way can become a challenge. DMG Mori has used the video format for this and staged its solutions as a milestone in the industry.

Whitepaper Automation

How Kendaxa brings the topic of AI closer with a whitepaper

Information and advantages of artificial intelligence in product life cycle management can fill many pages. KENDAXA succeeds in presenting the complex topic clearly in just a few pages and pointing out its own customized solutions.

Formats

Find the right format for your goals

As individual as the objectives in marketing and communication are, so are the requirements for content and the corresponding formats. Whitepaper, infographic, technical article & Co. - which format fits your objective? Discover a selection of formats here and find out.

Whitepaper

whitepaper

Professional article

professional article

Blog posts

blog posts

Interviews and statements

interviews-statements

Product and company portraits

product-and-company-portraits

Studies

studies

Infographics

infographics

Podcasts

podcasts

Moderations

moderations

Desired format not found?

Contact us

Contact

Let's talk!

Annika Schlosser

Director Sales, Vogel Communications Group
+49 931 418-2982
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