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B2B content for your target groups and industries
Your expertise, our industry know-how and the journalistic quality result in the perfect content for your marketing and communication channels. The focus is on industry-specific content, tailored to your target groups and industries - enriched with over 130 years of experience in industry, automotive and IT.
You know your core business, we know your target group
Today and in the future, mobility means much more than just cars - it's about networking in all directions. An important building block in this context is target-group-specific content that informs decision-makers and stakeholders about the topic of mobility in a suitable format.
From production and manufacturing to automation - the topics of industry are broad and specialists from all areas rely on specific knowledge in their field. This makes it all the more important to present current developments in a way that is tailored to the specific needs of the industry and to speak the language of the industry.
The future of the car is largely electric. This increasingly involves IT, electronics and software. At the same time, digitization in production and development is advancing. This comprehensive transformation requires attractively prepared content with high relevance for the target group.
Digitization, energy efficiency and many other trends are changing the professional challenges facing technical specialists and managers in the process industry. In order to reach them in a targeted manner, it is essential to speak the language of the process industry on all channels.
Dr. Jörg Kempf
Whether it's the Corona pandemic or long-running issues such as food safety and clean drinking water, users in analytical and chemical laboratories face specific challenges every day. That's why they are on the lookout for content that will help them in their daily laboratory work.
Fast growth, new technologies, short product life cycles and high complexity are the typical drivers of the electronics industry. This makes it all the more important to prepare and provide specialist information and market messages specifically for electronics professionals in the appropriate format and channel.
Automation is the key competence of the future. In order to provide specialists with information and solution approaches that are really relevant to them in their day-to-day work, it is essential to build on appropriate industry know-how and the right communication formats.
The automotive industry is subject to constant change. Channels and formats for reaching decision-makers are also becoming more complex. For print, digital, events and everything else that is yet to come, the following applies: Only journalistic quality that results from high editorial competence makes it possible to remain relevant.
It is becoming increasingly difficult for pharmaceutical sales representatives to make appointments due to the workload compression of physicians. Content marketing makes a strong contribution to strengthening the personal relationship with the doctor. Selected by industry experts in a targeted manner and prepared individually. Always practical. Always legally compliant. Always up-to-date.
Dr. Stephan Voß
A case says more than 1,000 words
From automation technology to chemical plants or particle analysis to the IT lifecycle - let our references from various areas of industry, automotive and IT convince you.
Discover Vogel Content Services
Learn how to create truly compelling content that excites your target audience in our webinars and discover how Vogel Content Services can help you.
What really matters for content in B2B
Content marketing is about reaching potential customers with relevant content. But what does "good content" actually look like? And what formats can be used to convey B2B products and services? Find out in this webinar.
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Content that inspires B2B target groups
If you want to reach your customers today, you need content that stands out - no easy task, especially in the B2B environment. In this webinar, we'll show you what matters in B2B content and how to inspire your target audience with expert knowledge.
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Find the right format for your goals
As individual as the objectives in marketing and communication are, so are the requirements for content and the corresponding formats. Whitepaper, infographic, technical article & Co. - which format fits your objective? Discover a selection of formats here and find out.
Professional articleprofessional article
Blog postsblog posts
Interviews and statementsinterviews-statements
Product and company portraitsproduct-and-company-portraits
Desired format not found?